Pollen Street Capital
Rebrand
Challenge
With the ambition to position itself as a market leader and to fully reflect its experience within the Private Equity market, Pollen Street Capital asked us to rethink and reposition the brand as a powerful and contemporary voice in financial circles.
Approach
Through a series of brand workshops and in-depth sector immersion, we defined a unique positioning for Pollen Street that fully reflected the outcome and benefits of their progressive approach to private equity funding. We redefined their brand strategy and brought it to life both visually and verbally through a new visual & verbal identity.
Results
The overarching positioning of ‘Invest with impact’ brought this distinctive purpose to life through a new visual and verbal language for the brand. Applied through a dynamic and contemporary identity system that utilises directional shapes and expansive imagery to emphasise the power of the Pollen Street approach.
Discipline
Strategy
Branding
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