Approach
Whilst the three new brands needed to speak to very different audiences, they were all underpinned by the singular thought of providing quality homes and support that would enable residents and communities to live positive and productive lives. To bring this purpose to life we developed a brand name, values and positioning, and visual & verbal identity for each of the three brands. All deriving from the concept of the home being a platform on which lives are built. 

Results
We created a connected approach to the logo marks and wider visual identities to ensure that they worked both individually and collectively. Using a geometric hexagon shape that appears in many areas of nature and life, we created an ownable graphic language. The new brands were rolled out across Stationery, Launch Collateral, Online, Brand book, Office Interiors, Exhibition Spaces and a suite of comprehensive guidelines.